How to Grow Your Sales FAST

Understand the Customer Funnel on Amazon to Increase Profits

How to Grow Sales Fast   Many Amazon sellers struggle with growing their sales because they don't understand the importance of the customer funnel in generating sales on the platform.   To help break it down as simply as possible, it comes down to what we have coined as the "ICAP Funnel".   The ICAP funnel stands for  Impressions Clicks Add to Carts Purchases Looking at the customer funnel through this lens helps us track the customer journey from initial awareness of our brand to making a purchase.   Impressions refer to the number of times our ad or website has been viewed by potential customers. This is a good measure of how well our brand is resonating with our target audience and how effectively we are reaching them.   Clicks refer to the number of times someone has clicked on our ad or website. This tells us how many people are interested in our brand and want to learn more.   Add to Carts refer to the number of people who have added items to their shopping cart. This is a strong indication that the customer is serious about making a purchase and has found a product that they are interested in.   Purchases refer to the number of people who have completed a purchase. This is the ultimate goal of our marketing efforts and a measure of our overall performance. We recommend you check out this video about reports you use (that your competition might not be using) to understand the ICAP funnel and how to use it to improve your listings (AND sales). Watch This Video Want to dive deeper into how you can use the ICAP funnel to improve your sales?   Click here to check out this blog post that will show you how to apply the ICAP funnel.   Exciting stuff, right?   It is normal to get excited about things like this, but the real juice that separates the amateurs from the pros is making sure to take action on what you learn (right away).   Now go make things happen.  We are cheering for you! My Amazon Guy, 5020 Hamptons Club Dr, Alpharetta, GA 30004, United States Unsubscribe Manage preferences