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Thursday, October 2, 2025
More Traffic to Your Website
How top brands get traffic (and sales) to their store
Get Organic Traffic to Your Website
We've been getting a lot of questions about scaling off Amazon recently. We can understand why. Amazon brings you sales, but is it a lasting platform? (and do you want your business's future completely in Amazon's control?)
Smart sellers know our frameworks for driving SEO traffic on Amazon because they work.
But when it comes to building traffic outside Amazon, there's still a lot of confusion.
There was a famous line in the movie, Field of Dreams, "If you build it, they will come."
That made for a nice story, but on your website, traffic doesn't just happen. They don't just come.
The good news is with the right strategy, you can get profitable traffic to your website.
To show you… let's go over how we did it for a specialty coffee brand using a backlinking strategy that drove real, measurable results.
The challenge:
This coffee brand had premium fairtrade products but struggled online with low visibility, weak domain authority, and not enough backlinks to rank in Google.
What we did:
We focused on strengthening their backlink profile with high-quality, relevant links, while refining content and on-page SEO to increase trust and credibility in Google's eyes.
The results (in just weeks):
+50% Authority Score (14 → 21 in 3 months)
+99 Backlinks in 11 days (follow links up 34%)
+19% Organic Traffic Lift
With free Google traffic - More referring domains and broader keyword coverage give you a stronger foundation for long-term sales.
This is how brands can diversify, build direct-to-consumer sales, and reduce reliance on Amazon alone.
If you've been thinking about your DTC strategy, let's talk about how you can apply this same approach to your business.
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