Hey there,
When ChatGPT exploded in late 2022, I did what everyone else did. I played with it. Wrote poems with my kids. Experimented.
But underneath that curiosity was a different question.
What if this actually changes how I work?
So in 2023 and 2024, I got serious. Built internal systems. Automated copy, research, and meeting prep. My team started seeing the benefits immediately.
But here's what changed everything.
By 2025, I wasn't using AI anymore. I was engineering AI to work with me.
I stopped asking questions and started building systems. Wired Claude, Code agents, APIs, and automation layers together into something that could actually execute real work.
AI wasn't helping me think anymore. It was working alongside me.
Then, I built an AI system named Eliza.
Eliza is essentially the first AI hire at Mindvalley.
She understands my work, prepares reports, drafts content, solves decision blockers, and communicates through Slack and WhatsApp like any other team member.
In many ways, she became a digital extension of how I think and operate at work.
And, I began building multiple new software projects, solving problems that once took months in a matter of hours, alongside our revenue growing year-on-year.
By the end of 2025, the systems I built had freed up an entire week of my time every month.
So when I turned 50 this year, I made a decision. I'm going to live 100 lives before I turn 100. Travel with my kids. Take that stand-up comedy class. Build the ideas that matter. And it's happening.
But here's the part that honestly surprises me: Most people are still using AI like it's Google.
Typing questions…Getting answers…
When in reality, you're holding a tool that could help you become a one-person company generating at least a million dollars in revenue.
And the biggest reason you haven't made that shift yet?
"I don't have time."
So let's solve just that.
Here's my challenge to you: Free your Friday for the rest of your life.
Because if you reclaim even one day every week, something powerful happens.
You get your time back. Time to think. Time to build. Time to live.
Come to the AI Summit and learn how to free your Friday and reclaim at least 12+ hours. I'll personally guide you through it.
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